Social Media marketing is ideal for marketers with limited budgets but big aspirations. Using contemporary digital social media networks, marketers can occupy an maximum amount of "screen real estate" at a small cost.
Some of the marketing achievements to be had from these efforts include: thought leadership, lead generation, branding, and reputation management.
Common digital forums include: Facebook, LinkedIn, Twitter, Flickr, and MySpace. For search engine rankings, ideally these are "fed" by a blog.
Marketers need to decide their objectives in advance to launching a thoughtful Social Marketing Strategy. Useful readings on the subject include "Radically Transparent" by Andy Beal, "The New Rules of Marketing and PR" by David M. Scott, and "Groundswell" by Charlene Li.
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